In an unprecedented blend of football and pop culture, FC Barcelona has announced a partnership with global music sensation Ed Sheeran. As the anticipation builds for the next Clasico against Real Madrid, the Blaugrana will don jerseys featuring the logo of Sheeran’s latest album, “Play.” This collaboration marks yet another chapter in Barcelona’s trend of aligning with prominent musical figures, having previously showcased artists like Travis Scott, Coldplay, Karol G, the Rolling Stones, Rosalía, and Drake on their kits.
The Sheeran logo will debut on October 19 during a match featuring Barcelona’s women’s team against Granada. Just a week later, it will make its grand appearance at the iconic Santiago Bernabéu Stadium during the highly anticipated clash with their arch-rivals, Real Madrid. This partnership not only signifies a unique marketing strategy but also aims to engage fans on multiple levels. As Barcelona tweeted, “Get your jersey and merchandise from this collection before anyone else 💙❤️🎶” on October 14.
Ed Sheeran expressed his excitement about this collaboration, stating, “I have always loved football, so seeing my music on Barça’s jersey means a lot to me.” With over 92 million monthly listeners on Spotify and a staggering 14 tracks surpassing one billion streams each, Sheeran’s influence in the music industry is undeniable. He added, “This is one of those moments that I can hardly believe.”
The news has also resonated positively within the Barcelona locker room. Star striker Robert Lewandowski noted that “Ed Sheeran’s songs have been part of our playlist for a long time,” calling it “special” to wear his logo during such a significant match.
To celebrate this unique collaboration, FC Barcelona will launch a limited edition of jerseys available for pre-sale on their official website. Some of these jerseys will even be signed by Ed Sheeran and members of the first-team squad, adding an exclusive touch for fans.
As the Clasico approaches, this partnership not only highlights Barcelona’s innovative marketing approach but also reflects the deep cultural ties between sports and entertainment in today’s world. Will this fusion of music and football create an even more electric atmosphere at the Bernabéu? Fans will undoubtedly be eager to find out.
Comments
0 comments
Sign in to comment