Real Madrid: Historic milestone with over 3 million jerseys sold

As 2025 draws to a close, Real Madrid has solidified its status as the unrivaled leader in global jersey sales. The iconic club has achieved a remarkable feat by selling 3,133,000 jerseys this year, becoming the first football team in history to surpass the symbolic threshold of three million units sold within a single calendar year. The sales figures, which reflect transactions over the past twelve months up to the end of November 2025, highlight Real Madrid’s dominance in the merchandising arena.

In stark contrast to its closest rivals, Real Madrid’s jersey sales dwarf those of other top European clubs. FC Barcelona ranks second with approximately 2,940,000 jerseys sold, while Paris Saint-Germain rounds out the top three with 2,546,000 units. This trend underscores the immense appeal of the Madrid brand, which expertly blends athletic excellence with global reach and an engaged international fanbase. The club’s commercial strength is further evidenced by its consistent presence in major European competitions and an aggressive merchandising strategy that keeps its merchandise in high demand.

Key Players Driving Sales

The success of Real Madrid in merchandise sales is not solely attributed to the club itself; several standout players also contribute significantly to this achievement. Notably, Kylian Mbappé, Vinícius Júnior, and Rodrygo are among those featured in the top ten most popular jerseys sold globally. This highlights the collective strength of the current squad and indicates that Real Madrid does not rely on a single star player to attract fans. Instead, it boasts a diverse roster capable of appealing to various segments of its extensive supporter base.

Market Dynamics and Player Popularity

Despite Real Madrid’s overall sales triumph, an intriguing detail has emerged from a study conducted by Euromericas Sport Marketing and reported by AS: Lamine Yamal has emerged as the year’s top-selling player jersey with 1,320,000 units sold. He outpaced Lionel Messi (1,280,000) and Robert Lewandowski (1,110,000), demonstrating that individual player fame can significantly influence merchandise sales irrespective of their club’s overall performance. This phenomenon illustrates how personal branding can sometimes eclipse team affiliation when it comes to fan purchases.

This record-breaking commercial success aligns with Real Madrid’s ongoing efforts to enhance its global presence both on and off the pitch. As the team continues to chase high aspirations in La Liga and European competitions this season under head coach Carlo Ancelotti, its merchandise impact reflects a growing popularity across all corners of the globe. With each jersey sold reinforcing its storied legacy, Real Madrid remains firmly at the forefront of football’s commercial landscape.