Real Madrid has officially launched “White Heart,” a monumental book encapsulating the club’s rich 125-year history. After five years of meticulous research and design, this extraordinary volume is not merely a book; it is a collector’s masterpiece weighing 14 kilograms, embodying the legendary essence of Real Madrid. “White Heart” features unforgettable moments, rare anecdotes, and archival documents that span over a century of footballing excellence. Among its treasures are a faithful reproduction of Alfredo Di StĂ©fano‘s first contract and the historic letter from King Alfonso XIII bestowing the title “Real” upon Madrid.
Mark Buil, the global director of Artika Books and the creative force behind this ambitious project, has dedicated over two decades to art and publishing, collaborating with renowned creators and prestigious museums. He describes this endeavor as a challenge that required him to balance artistic expression with the responsibility of honoring millions of fans: “We’re not just working with one person; we’re engaging with millions of sensitivities that must be respected.” This dedication to detail culminated in an unveiling ceremony on November 27, where a hundred contributors celebrated their hard work over five years.
A Collaborative Masterpiece
Florentino PĂ©rez, Real Madrid’s president, played an instrumental role throughout the creative process, meticulously reviewing each page to ensure that the final product reflected the club’s storied legacy. Buil expressed pride in achieving something that resonates deeply with Madridistas: “For us, it’s a tremendous honor to have touched the heart of the Madrid community.” The book comprises 416 pages filled with historical significance, but its presentation is equally impressive—a stunning architectural feature modeled after the Santiago BernabĂ©u Stadium serves as its protective casing.
A Unique Investment
According to reports from Marca, “White Heart” transcends traditional luxury books, offering a sculptural reinterpretation of the new stadium that houses the club’s illustrious history. Priced at €5,990, this exclusive work of art appeals to a select group of passionate collectors. Buil defends the price point by stating, “This isn’t just an expensive book; it’s worth what it costs because of its significance.” The emotional investment is so profound that some buyers plan to bequeath their copies to future generations, highlighting its intergenerational value.
Each copy is uniquely numbered and personalized with an owner’s name and membership number, ensuring its rarity. With only 2,998 copies available globally, once sold out, the mold for its casing will be destroyed to maintain exclusivity. As fans eagerly anticipate acquiring this piece of history, they are reminded that being a supporter of Real Madrid is more than just following a team; it’s about embracing a way of life.
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