Xabi Alonso recently shared his insights on coaching at Real Madrid during an event at the Real Madrid University School in collaboration with Universidad Europea. The former Leverkusen manager, now at the helm of the Casa Blanca, spoke passionately about the significance of guiding a club with such a rich history. Alongside Emilio Butragueño, the club’s Institutional Relations Director, Alonso engaged with students, reflecting on both his playing and coaching experiences.
Alonso emphasized the weight of responsibility that comes with coaching a club that has claimed the UEFA Champions League title an astonishing fifteen times. “It is essential to respect this history of madridismo and understand how this great club has been built,” he remarked. He highlighted the relentless pursuit of excellence that defines Real Madrid, noting that “this ethos of generosity and effort is indisputable within the club.” For Alonso, stepping into the role of head coach at Real Madrid is not just about tactics; it’s about embracing a legacy that demands nothing less than the highest standards.
Authenticity in Coaching
When asked about his distinctive style of play, Alonso responded thoughtfully, stating, “To be authentic means staying true to oneself in order to convey that to others.” This principle serves as a cornerstone for his coaching philosophy. He believes that authenticity fosters trust and connection between a coach and their players, which is vital for success at a club as prestigious as Real Madrid. He further elaborated on the importance of understanding the club’s culture: “At Real Madrid, things cannot be done just any way; one must grasp this reality.”
A Journey of Growth
Reflecting on his formative years, Alonso recalled his move to England at just 22 years old to join Liverpool. This pivotal experience shaped his career significantly. “In the beginning, I listened more than I spoke and paid close attention to everything. This helped me integrate well,” he explained. Leaving Spain for an unfamiliar environment required immense courage, and it was during this time that he developed critical work ethics. “If you want to continue progressing, you need consistency and a strong work ethic,” he asserted, underscoring the values he aims to instill in his players at Real Madrid.
As he continues to navigate his coaching career, Xabi Alonso remains committed to upholding the traditions and expectations that come with leading one of football’s most storied clubs. His journey from player to coach reflects a deep understanding of what it means to wear the white jersey and strive for greatness.


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